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Rumor: This Apple Smartwatch Talk May Have Teeth

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All speculation, but… Apple hired Angela Ahrendts from Burberry to focus on retail. She has a particular affinity for watches. Could she also have some bearing on Apple’s rumored “iWatch” design? Oh, and the engineers Apple recently hired to maximize life in small batteries? Could they be working to improve upon the god-awful battery life in today’s smartwatches? Even bigger “OH”, Apple just hired a sleep expert. Could he be working on fitness and sleep-related functionality for an Apple-branded wearable? Perhaps!

The fact of the matter is that wearables are blowing up right now. Yes, the Samsung Galaxy Gear tanked so hard that it may release another version just months after the original, but the Pebble, Nike Fuelband and Fitbit Force are all doing really well. Apple, in customary Apple fashion, took a backseat to the shenanigans to watch which features would come out on top. I’m guessing any Apple wearable will have iPhone notifications, sleep tracking, pedometer, heart rate monitoring, iBeacon support and multi-day battery life. Just you watch.



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